Leadership Team

George Hodges

Co-Founder and CEO

Passionate consumer driven strategist with broad practical FINTECH deployment experience in traditional retail banking. Proven success as a bank consultant, FINTECH/De Novo Bank startup executive, and strategic partner with FINTECH providers in mobile/emerging payments, consumer lending, and omni-channel customer delivery.
George Hodges co-founded New Market Partners to introduce consumer product innovations to retail banking for underserved consumers. New Market Partners offers program services enable retail banks to reduce risk, simplify implementation, and successfully market to millennials and other underserved markets. New Market Partners has a proven track record of client success, which includes partnerships with leading emerging payments providers in the areas of prepaid debit, mobile check deposits with instant funds, and other mobile payment services.
The idea for New Market Partners grew out of El Banco Financial Corporation, a start-up retail bank that pioneered the use of emerging payments and customer service innovations to serve the Hispanic market, where George served as the Chief Marketing Officer. In addition to developing and implementing the El Banco retail model, George led consulting engagements with other community banks to replicate El Banco’s product and service innovations for the broader underserved market. El Banco sold the branch banking operation in 2007 to focus on the technology solution and has been rebranded as InGO Money, which is the leader in mobile check deposits with instant availability to a bank account or prepaid card.
Prior to New Market Partners, George led a successful 14-year career with The Coca-Cola Company as a strategic marketer and brand executive with responsibility for a portfolio of 14 national brands, and in marketing leadership positions working directly with national retail chains focused on underserved and emerging markets.

Mario Marin

Co-Founder and COO


Proven financial services executive, product innovator, and operations specialist for innovative retail banking solutions.
Mario brings real world experience in all aspects of retail banking, including retail delivery, operations, regulatory compliance, training, outside sales and community based marketing. He provides the leadership for New Market Partners turn-key program services in the areas of compliance, branch operations, training and predictive analytics.
Prior to New Market Partners, Mario held numerous positions of increasing leadership and responsibility during his 25 year career in banking, manufacturing and technology. His experience includes finance and operations executive positions with El Banco de Nuestra Comunidad, an innovative retail banking concept for Hispanics, and with Hewlett-Packard and Citibank in the United States, and the Polar Enterprises and Cisneros Group of companies in Venezuela. Mario has a proven track record of driving significant innovation and change by building consensus across large and complex organizations, and managing teams and projects in multi-national and multi-cultural environments. Mario was born in Costa Rica, and grew up in Venezuela. Mario is equally fluent in Spanish and English, and brings rich multi-cultural customer communication skills to the New Market Partners team.