George is a recognized innovator in Alternative Financial Services (AFS) for traditional financial institutions. George founded New Market Partners in 2002 and brings over 10 years of experience working with the growing “cash banking” underbanked segment as an operator, consultant, and implementation partner. New Market Partners is the only firm in the US with successful, proven implementations of bundled Alternative Financial Services for mainstream customers in large banks, community banks and credit unions. Under George’s leadership, New Market Partners has successfully implemented their Cash Banking Solution™ in traditional bank branches and non-bank retail stores, including Check Cashing, Prepaid Debit Cards, Checkless Checking Accounts, Money Transfer, Bill Payment, Prepaid Phone Cards, Money Orders, and Small Dollar Credit products. Recent Implementations include Regions Bank “NOW Banking” and Carver Federal Savings Bank “Community Cash” initiatives.
Prior to his experience working with Alternative Financial Services and the underbanked, George had a successful 14-year career with The Coca-Cola Company in strategic and retail marketing. He was the marketing executive responsible for a portfolio of 14 national brands and worked with a wide range of national retail chains, specializing in underserved and niche markets.