The Next Generation of Members: A New Face for the Underbanked

As published in www.creditunions.com on March 28, 2011

A paradigm shift is occurring in the financial services industry as perceptions of the underbanked are changing.   Underbanked used to just mean underserved. Now, the underbanked are a growing, mainstream segment of the population who are opting out of the traditional banking model, and shifting their basic financial transactions to alternative financial services (AFS) providers.

Click to read the white paper. You will need Adobe Acrobat®.

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