New Market Partners was invaluable in helping us gain support across the organization, and then get to market quickly with a profitable AFS solution to serve both existing and new customers.NMP Bank Client
Turn-key programs services for successful implementation of Alternative Financial Services (AFS) to reach the mainstream underbanked market.
Organizational Alignment:
- Define Executive Sponsor/Champion
- Create Steering Committee, Working Team(s)
- Identify Key Stakeholder Requirements
- Prioritize Channels/Lines of Business
Product Implementation:
- Complete Product Value Proposition
- Branding & positioning
- Pricing, terms and features
- Operational work flow/technology
- BSA/AML Regulatory compliance
Branch Training:
- Understanding the unbanked/underbanked customer
- Building transaction based customer relationships
- Migration to other banking products
- Effective selling for retail based products and services
Sales and Marketing Launch Support:
- Branch Goals and Incentive Plan
- In-branch marketing deployment
- Direct-to-Customer Marketing
- Commercial (at-work), Schools
Ongoing Execution and Acceleration:
- Sales Reporting and Analysis
- Benchmarking and GAP analysis
- Customer acquisition programs